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by blgoddar | Mar 26, 2018 | Uncategorized | 1 comment

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PR Insurance

Paul Godfrey’s often cited research concluded: “We find that participation in institutional CSR activities—those aimed at a firm's secondary stakeholders or society at large—provides an ‘insurance‐like’ benefit.” No company, product or service is safe from negative publicity and attack in media, particularly social media. In fact, a Harvard Business School professor wrote that “In social media, an entity’s size and brand recognition make it more vulnerable to parody and attack, not safer.” Let us work with you to protect your image, sales and growth with “CSR insurance.”

Company Image

Reputation Institute research found that nearly half of a company’s reputation is based on the public’s feelings about what your business is doing to support the community. Also, that companies with a good reputation based on their CSR initiatives have a noticeably stronger stakeholder support...more customers who are more likely to buy products, recommend the company, say something positive about the company, work for the company and invest in the company.
Strategic CSR which is integrated into your business plan will maximize the benefits for your company image.

Employee Engagement

Rutgers University found that employees who were able to participate in community, social, or environmental outreach while on the job were more satisfied were more satisfied with their jobs by a ratio of 2 to 1. According to the Chartered Institute of Marketing, 82% of 18-24-year-olds consider CSR when deciding where to work. CSS is available to help you develop and implement employee engagement projects.

Customer Loyalty

According to Harvard Law research, community outreach and corporate social responsibility programs create distinct value that leads to increased customer loyalty, willingness to pay premium prices, and lower reputational risks in crisis. (https://corpgov.law.harvard.edu/2011/02/28/investing-in-corporate-social-responsibility-to-enhance-customer-value/)
Let us show you how other companies have effectively used CSR to acquire and retain customers. Then we can help you so the same.

Competitive Advantage

Harvard Business Review: “If corporations were to analyze their opportunities for social responsibility using the same frameworks that guide their core business choices, they would discover, as Whole Foods Market, Toyota, and Volvo have done, that CSR can be much more than a cost, a constraint, or charitable deed--it can be a potent source of innovation and competitive advantage.” The CSS Corporate Social Impact model is specifically designed to help companies develop, implement and integrate strategic CSR programs.

Increase Your Profits

In the course of my career, I became the manager of a corporate CSR program that contributed hundreds of millions of dollars of profitable revenue to a large corporation.

Let's find out how much we can increase your profits.

Hello world!

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Meta

PR Insurance

Company Image

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“Every social
and global issue of our day
is a business opportunity,
in disguise."
-Peter Drucker

Hello world!

1 Comment

Recent Posts

Recent Comments

Archives

Categories

Meta

PR Insurance

Company Image

Employee Engagement

Customer Loyalty

Competitive Advantage

Increase Your Profits

“Every social and global issue of our day is a business opportunity, in disguise." -Peter Drucker

“Every social
and global issue of our day
is a business opportunity,
in disguise."
-Peter Drucker