PR Insurance
Paul Godfrey’s often cited research concluded: “We find that participation in institutional CSR activities—those aimed at a firm's secondary stakeholders or society at large—provides an ‘insurance‐like’ benefit.” No company, product or service is safe from negative publicity and attack in media, particularly social media. In fact, a Harvard Business School professor wrote that “In social media, an entity’s size and brand recognition make it more vulnerable to parody and attack, not safer.” Let us work with you to protect your image, sales and growth with “CSR insurance.”
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